How many times have you tried to accomplish a task on your phone only to realize the website is just the regular desktop website but shrunk down into a teeny tiny version which makes it super difficult to see or do anything? Probably quite a few. State DMV websites, Doctors' websites, and Insurance websites are some of the worst offenders in the market.
Data sucks. Even writing an article about data sucks. But that does not change the fact that clean data is vital to the success of your business. Unorganized and messy data is like a loaded M-16 without a trained Marine to pull the trigger...it’s useless. It is up to you. Up to you to use your tech platforms to their full potential. Keeping data clean and consistent will help you sell more insurance, service more efficiently, and have the ability to leverage integrations that will supercharge your business.
We as business owners are in a challenging time, there is no doubt about that. I think we are all sick of hearing about COVID and the perceived limitations it has put on our agency’s operations and growth. But we have RISEN to the occasion, making drastic pivots in our agencies. We have been forced to make extreme digital enhancements, and in hindsight, learned that we can actually run more efficiently than ever before...who knew?!
The journey of an independent agent has a very similar story for most who have had a career in the insurance industry: After weeks/months of studying for your test, everything finally kicks off with a newly issued license in P&C, Life, and/or Health and it’s officially go-time. You find an agency willing to let you come in and get to work and away you go. From day one, you jump in the proverbial saddle and are expected to call, quote, and sell business. If you were to poll 100 agents and have them walk through their first year in the industry, they would most likely tell you that this was their story. “I was thrown into the fire and had to learn insurance on the fly”. But in those first few weeks, it becomes very clear what will end up being the biggest problem…where do all of the leads come from???