--- title: Operating by Path of Least Resistance description: GloveBox CMO Andy Mathisen discusses working smarter not harder when it comes to selling more policies image: https://blog.gloveboxapp.com/hubfs/Blog%20Graphics%20(3).png --- [![](https://blog.gloveboxapp.com/hs-fs/hubfs/GloveBox_Full%20Logo_Green.png?width=2641&height=528&name=GloveBox_Full%20Logo_Green.png)](https://www.gloveboxapp.com) Open main menu Close main menu - [Menu](https://blog.gloveboxapp.com/blog) [Andy](https://blog.gloveboxapp.com/tag/andy) # Operating by Path of Least Resistance ![Andy Mathisen](https://blog.gloveboxapp.com/hs-fs/hubfs/Untitled%20design%20(5).png?width=45&name=Untitled%20design%20(5).png) [Andy Mathisen](https://blog.gloveboxapp.com/author/andy-mathisen) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.gloveboxapp.com/operating-by-path-of-least-resistance) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.gloveboxapp.com/operating-by-path-of-least-resistance) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.gloveboxapp.com/operating-by-path-of-least-resistance) ![](https://blog.gloveboxapp.com/hubfs/Blog%20Graphics%20(3).png) When you look at any system, the equation is going to be about the same; a compilation of input (effort) turning into a corresponding output (results). This is no exception when it comes to doing business in the insurance industry. The proverbial totem pole is measured by success when it comes to producers, agencies, and carriers which all stem from the same equation. When you are in a competitive industry, you have to identify how you are going to work your way up the totem pole. This typically comes in the form of more input than the competition but sometimes, there is a path of least resistance; we call this working smarter not harder. The insurance industry is unique because there is an unlimited warehouse full of policies to sell and your resources are never going to run dry. The best way to use this to your advantage (aka move more product) is by listening and reacting accordingly. More often than not, you’re proactively told how to succeed with the individuals you’re dealing with. If your client wants you to communicate with them over text message, you're going to do it, right? If your referral partner asks you to give them an easy way to refer you business, you're going to find a way to make that happen, right? One of your policyholders is requesting proof of insurance in a timely manner, you're going to go out of your way to make that happen, correct? All of these scenarios are opportunities to work smarter, not harder. By taking the time to cut down on your input and turning your business into a well-oiled machine, you can (and should) find resources to make it work. Whether it's a piece of technology to delegate resources and save time, a new system or process that you can leverage to improve your operations, or a method that you adopt that equates to better business, you can (and should) do this! Over the years, the GloveBox team has spoken to many industry professionals and taken the steps to become better operators. It also contributed to our success in growing an agency to $100MM in premium before selling it in 2019 and will continue to be the wind behind our sails in building the GloveBox technology. We are here to help you work smarter, not harder. Whether it’s adopting our one-of-a-kind platform for your agency or simply gaining knowledge of the success we had in the trenches of insurance, we want you to be successful. Don't hesitate to [schedule a meeting](https://calendly.com/gloveboxapp/callwithandy) with me and I’ll share insights, stories, and resources on what works and what doesn’t. The road to $100MM in premium isn’t more than a dedicated process and we’re here to help. Just remember, the input is equal to the output, but there is also a path of least resistance to make you more effective. ![Andy Mathisen](https://blog.gloveboxapp.com/hs-fs/hubfs/Untitled%20design%20(5).png?width=150&name=Untitled%20design%20(5).png) #### Andy Mathisen [Follow me on my website](https://gloveboxapp.com/) [Follow me on LinkedIn](https://www.linkedin.com/in/andy-mathisen-313a4839/) [Follow me on LinkedIn](https://twitter.com/andymathisen_) Andy Mathisen, the Co-founder and Chief Marketing Officer of GloveBox, was an observer of the insurance industry from a young age. After spending a year and a half at a startup tech company after college, he inevitably made his way into the family agency as the team’s Marketing Director. This position required a lead generation strategy of gorilla marketing to feed a team of inside sales reps. Building a referral partner network of mortgage brokers, realtors, and financial planners became his bread and butter. As the book scaled quickly, the team was growing, which allowed him to step into a management position overseeing the sales team. The next phase of Andy’s career was a big decision, to move into the insurtech space and start GloveBox alongside his brother and two lifelong friends. It was the opportunity of a lifetime with the ultimate goal to bring a major solution to the independent channel. Today, the company has made a tremendous impact in the industry by allowing agencies to license the self-service platform for its policyholders. The company’s story continues to be told as its technology evolves towards a full-scale solution for the best client experience for independent agents. ### Leave a Comment ## Related Articles [![](https://blog.gloveboxapp.com/hubfs/Blog%20Graphics%20(2)-2.png)](https://blog.gloveboxapp.com/how-to-own-the-zoom-room) ### [How to Own the Zoom Room](https://blog.gloveboxapp.com/how-to-own-the-zoom-room) It’s 2022. 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