“A Completely Hands-off Approach”? Not exactly.
Technology can be a powerful tool for businesses of all sizes. However, many business owners think of technology as just a necessary evil. It's expensive and hard to maintain, so why bother? The problem with that mindset is that it fails to acknowledge that technology exists to make our lives and our jobs easier! One of the most common mistakes made by those utilizing a new digital platform is to assume that the technology will be a magic pill for all of their pain points and bottlenecks. When implementing a new product or tool, you owe it to your customers, your team, and to your bottom line to do the due diligence to truly embrace it and incorporate it.